Creative Director · Bengaluru
Writer. Director. Strategist.
I've been told that my copy is always too long. So here it is, as short as possible.
Conceiving, directing, and executing premium chef profiles and mixology series with cinematic storytelling.
Written, Directed, On-Camera — cocktail crafting series highlighting spirits, unique flavors, and premium storytelling.
Concept, Direction — exploring culinary stories, craftsmanship, and local kitchen identities. Features a YouTube documentary and Instagram chef profile series.
Conceived and edited solo to bring brands and trends to life. Features a highly dynamic series of 7 social reels, including 3 on-camera formats.
Crafting witty social creatives, product launches, and digital films written for a household breakfast brand.
iD prides itself in being ethical and socially responsible. They're all about the love, the food and the wonder. Apart from being the antithesis to fast food, they're also all about family values, tradition and culture. My journey with ID was over 3 three years, consisting of multiple films, ads and campaigns.
Here are a few of my favourite.
Creative strategy, storytelling, and copy overlays developed to build an authentic activewear movement.
Bespoke performance marketing strategy centered around real bodies, direct-response copy, and high-relatability hooks that convert.
Engineered for real bodies, real sweat, and real comfort. Zero slipping, zero distractions. The copy focuses on ultimate haptic comfort.
Engineered for real bodies, real sweat, and real comfort. Zero slipping, zero distractions. The copy focuses on ultimate haptic comfort.
Move freely. The ultimate capris featuring a deep pockets concept that actually fits your phone, keys, and daily confidence.
Capri season is here. Double-brushed luxury comfort pinstripe that moves when you move. Real bodies, real relatable direct-response copy.
Phone, keys, cards, and infinite confidence. Our multi-pocket system carries your essentials while you conquer your day.
Looks absolutely stunning on screen. Feels even more incredible when you run, jump, and stretch in them. Verified lookbook comfort.
Pre-natal, post-natal, and every active movement in between. Supporting moms who stay active with structured, soft-stretch waistbands.
3/4th Length + 1/4th Love. The perfect mathematical split. Built for style, remarketed for high-performance direct conversion.
Directing lighthearted television advertisements and regional print campaigns celebrating family traditions.
Bespoke campaign concepts and luxury copywriting for premium suitings and ceremonial collections.
Bespoke suit copywriting designed to reject mediocrity. Bold, loud, and uncompromising copy tailored to stand out in high-end lifestyle markets.
Lightweight linen blends meet structured tailoring. This ad campaign balances structural suit precision with breathable, featherlight summer liberty.
Bridging the raw athleticism of cricket with premium ceremonial suit cuts. Clean, direct-response copy that hit home during high-impact sports seasons.
Sharp double-breasted suits and pinstripe classics. Written for the trendsetting modern professional, emphasizing precise tailoring details.
Written for premium wedding and ceremonial suits. Elevating suitings to works of art using highly evocative, luxury copywriting.
Injecting humor, colorful art direction, and catchy concepts into seasonal campaigns and product launches.
A spotlight on independent short films, broadcast commercials, and documentaries written and directed by me.
Conceiving and writing viral social campaigns, launch spots, and the world's first museum dedicated to hairfall.
Two campaigns. One about protecting your skin in summer. One about a museum nobody asked for but everyone needed.
Crafting narratives, launch strategies, and direct-response campaigns for world-class brands.
